Shopora

Background

Shopora serves mobile-first shoppers who expect a fast and frictionless checkout experience. However, analytics showed a significant drop-off during checkout.

Problem

Users abandoned checkout due to long forms, unexpected additional costs, and poor mobile usability.

Goals

• Reduce cart abandonment

• Improve mobile checkout experience

• Increase pricing transparency

Research & Discovery

I analyzed funnel data, reviewed session recordings, and compared Shopora’s checkout with leading e-commerce platforms.

Key insight:
Users were frustrated when costs appeared late in the checkout process.

UX Strategy

• Surface total cost early

• Reduce required form fields

• Optimize touch targets for mobile

Design Process

Low-fidelity wireframes helped simplify the checkout flow. High-fidelity designs focused on clarity, transparency, and mobile-friendly interactions.

Final Solution

• Reduced checkout steps

• Displayed total price upfront

• Improved mobile layout and spacing

Outcome

• Reduced checkout drop-offs

• Improved mobile conversion

• Smoother overall checkout experience

Learnings

Transparency builds trust. Showing costs early significantly improves checkout completion rates.