Orbit
Orbit is a B2B SaaS product offering workflow automation for remote teams. The goal was to redesign their marketing site to clearly communicate value, improve sign-ups, and position the product as enterprise-ready.
Year
2025
Client
Orbit tech
Project Type
SaaS Marketing Website
Problem
Users found existing finance tools overwhelming and difficult to navigate. The platform needed a clear structure that simplified complex financial data without losing depth.
Goals
Simplify financial data presentation
Improve dashboard usability
Increase daily active usage
Process
Conducted user research to understand common pain points with finance apps. Created user flows, low-fidelity wireframes, and iterated based on usability testing before moving into high-fidelity design and development.
Solution
Designed a clean dashboard with clear visual hierarchy, simple navigation, and data visualization components that make insights easy to understand at a glance.
Results / Outcome
Improved task completion rate
Increased user engagement
Positive feedback on clarity and ease of use
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