NovaPay

Background

NovaPay targets everyday users who want a fast and simple way to manage their money digitally. While the app offered strong functionality, early analytics showed that many users were abandoning the app before completing onboarding.

Problem

The onboarding flow required too much information upfront, lacked clear progress feedback, and didn’t explain why sensitive details were needed. This caused frustration, confusion, and a lack of trust among new users.

Goals

• Reduce onboarding friction

• Increase successful account creation

• Build user trust early in the experience

• Make the process feel simple and guided

Research & Discovery

To understand the problem better, I reviewed onboarding funnel analytics and identified the highest drop-off points. I also conducted a competitive analysis of popular fintech apps and interviewed users to learn where they felt confused or hesitant.

Key insight:
Users were willing to provide information, but only if they understood why it was required and could clearly see progress.

UX Strategy

Based on the research, I focused on:

• Breaking onboarding into smaller, digestible steps

• Adding clear progress indicators

• Using microcopy to explain sensitive data requests

• Deferring non-essential inputs to later stages

Design Process

I started with low-fidelity wireframes to map a shorter onboarding flow, then moved into high-fidelity UI designs focused on clarity, trust, and simplicity. The interface used clean spacing, friendly language, and subtle visual cues to guide users forward.

Final Solution

• Reduced onboarding from 7 steps to 4

• Introduced a progress bar to set expectations

• Added contextual helper text for sensitive fields

• Designed a clean, minimal UI optimized for mobile

Outcome

The redesigned onboarding experience resulted in:

• Improved onboarding completion rates

• Faster account setup times

• Increased user confidence and clarity

Learnings

This project reinforced the importance of clarity and transparency in fintech experiences. Small UX decisions—like progress indicators and clear explanations—can have a major impact on user trust and conversion.